The CIRCLES framework is often touted as a go-to method for tackling Product Design and Product Sense interviews. While its structured approach might seem appealing, it can fall short in demonstrating the creativity, adaptability, and user empathy hiring managers value most. At Kalena Advisors, we specialize in helping candidates break free from rigid frameworks to craft responses that truly stand out.
Why the CIRCLES Framework Falls Short
CIRCLES encourages a step-by-step process: comprehend the situation, identify the customer, report needs, prioritize, list solutions, evaluate trade-offs, and summarize. While this structure appears logical, it can hinder your performance in critical ways:
- Too Rigid and Linear: Real-world product design is iterative and dynamic. Following a rigid sequence can make your answers feel rehearsed or generic, lacking the adaptability needed to respond effectively.
- Superficial User Empathy: Simply reporting customer needs doesn’t show a deep understanding of the problem. For instance, reducing food waste isn’t just about tracking expiry dates—it’s also about understanding emotional and behavioral triggers like overbuying or meal planning challenges.
- Lack of Creativity: The methodical nature of CIRCLES can stifle innovation. Hiring managers want to see unique insights and creative solutions, not checkbox thinking.
- Limited Iteration: Great product design often involves revisiting assumptions and refining ideas as new insights emerge. CIRCLES’ linear approach doesn’t accommodate this flexibility.
A Better Approach to Product Design Interviews
Instead of relying solely on CIRCLES, focus on a more organic process that highlights user empathy, creativity, and prioritization. Here’s an example:
Prompt: Design a product to help people reduce food waste at home.
- Empathize with the User: Dive into user behavior. Why do people waste food? Is it due to overbuying, forgetting expiry dates, or lack of meal inspiration? Understanding these root causes builds stronger, user-centered solutions.
- Brainstorm and Iterate: Explore creative ideas like a smart fridge system that tracks inventory and integrates recipes based on what’s about to expire. Iterate on the solution as new insights emerge.
- Prioritize for Impact: Given time or resource constraints, a simpler solution—like a mobile app—might deliver faster and more significant results for users.
This approach demonstrates adaptability, prioritization, and creativity—qualities that align with the dynamic nature of product design and what hiring managers are seeking.
How Kalena Advisors Can Help
At Kalena Advisors, we guide you to success in Product Design and Product Sense interviews by teaching you how to:
- Break free from rigid frameworks like CIRCLES.
- Showcase creativity, adaptability, and user empathy.
- Craft answers tailored to real-world problem-solving dynamics.
Whether you’re preparing for interviews or looking to elevate your product management skills, we’re here to help you succeed.
Call-to-Action:
Ready to ace your Product Design interviews? Book a session with Kalena Advisors today or schedule a free consultation to start building responses that stand out! Don’t let rigid frameworks hold you back—partner with us and unlock your potential.