Why the CIRCLES Framework Falls Short in Product Design Interviews
The CIRCLES framework is often touted as a go-to method for tackling Product Design and Product Sense interviews. While its structured approach might seem appealing, it can fall short in demonstrating the creativity, adaptability, and user empathy hiring managers value most. At Kalena Advisors, we specialize in helping candidates break free from rigid frameworks to…
Top 5 Ways the (Amazon) STAR Method Works Poorly for Interview Candidates
Struggling to stand out in Amazon’s rigorous interview process? The STAR method is a popular framework, but many candidates fail to use it effectively, costing them the opportunity to impress. In this article, we reveal the top 5 reasons the STAR method doesn’t work for Amazon interviews and how to fix them. Learn to align…
Master Amazon Behavioral Interviews: Top Mistakes, Proven Strategies & 50 Questions to Prepare For
Preparing for an Amazon interview and striving to stand out in behavioral rounds? This updated guide goes beyond the 50 most commonly reported Amazon behavioral interview questions to highlight the top mistakes candidates make—especially when using the STAR (Situation, Task, Action, Result) format—and how to avoid them. With insights into Amazon’s Leadership Principles, this resource…